Promoting an Artist
Gangnam Style First online video to receive 1 billion hits. Won best video at MTV Europe Music Awards. Social networking held responsible for making the video popular on such an incredible scale. Led to possible collaboration opportunities for Psy with other artists e.g. Justin Bieber Caused the share price of the record company to increase by 568.8% |
M.I.A.
Born Free video was banned from YouTube because it contained images of violence ‘Gingers’ are hunted by soldiers, then beaten and shot. It was intended to speak out about the genocide and immigration issues in the U.S. and worldwide, and a response to the subsequent hysteria from M.I.A. concluded that “people are more moved by something synthetic than something real.” Was nominated for Best Dance Video at UK Music Video Awards |
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Out Of The Woods
Artist: Taylor Swift Album: 1989 Director: Joseph Kahn Published on: 31st December 2015 This video falls under the category narrative. The music video shows Swift in a blue dress in a variety of New Zealand’s outdoor locations, including a beach (Bethell’s Beach), a forest, mountains, the sea, fleeing a pack of wolves (CGI), dealing with snow, ice, heat, rain and fire. The final superimposed text: “She lost him but she found herself and somehow that was everything.” |
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Particles ft. Nanna Bryndís Hilmarsdóttir
Artist: Ólafur Arnalds. Director: Baldvin Z. Collaboration with: Nanna Bryndís Hilmarsdóttir, the co-lead vocalist in Of Monsters and Men. Published on: Aug 1, 2016 This video falls under the category band performance. The style of the music video is really simple, with an intention of having the audience's concentration purely on the music and the lyrics. It will also make the audience feel as the artist is more approachable, which will appeal to them. |
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Warts
Artist: Hinds Director: Pedro Martin-Calero Published on: Jul 13, 2016 Production Company: Colonel Blimp x CANADA Barcelona This video falls under the category performance and narrative. The style of the music video is visual in a surreal and artsy way. This is achieve by the color pallette, consisting in bright colors connoting sub-realness; the special effects and the camera angles. The main theme of the video is boy-meets-girl, the boy goes for a girl who will end up hurting him. |
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VOGUE
Artist: Madonna Album: I'm Breathless Published on: March 29, 1990 Director: David Fincher (The Fight Club, Alien 3) Cinematography: The music video consists mainly of close-ups and mid-shots of Madonna and the dancers. During the chorus long-shots are used to show the choreography. Camera movement is really simple, consisting in slow tracking shots around Madonna and the performers, and slow zoom-ins. |