Component 3 Advanced PortfolioThis is a coursework component, internally assessed and externally moderated.
Candidates build on the skills developed in Component 1 to engage with contemporary media technologies. They produce a media campaign through a combination of three media (video, print and website), selecting from a choice of set briefs and detailing the process of the planning, research and production of their work online, in a blog format. Finished products and creative critical reflection will also be presented on this blog. The work may be undertaken individually or by a group (maximum group size is four candidates). Where candidates have worked in a group, the evidence for assessment may be presented collectively but Centres must assess candidates on an individual basis. Each candidate's blog should clearly indicate the candidate's own role in any group activity to allow the teacher to assess the contribution of each individual within the group. Centres starting this course must ensure they have suitable technical equipment and up-to-date resources, software and staff training. The minimum resourcing requirements for the delivery of the foundation portfolio are:
This component assesses the following objectives: AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and when evaluating their own practical work. AO3: Plan and construct media products using appropriate technical and creative skills. AO4: Undertake and apply appropriate research. Set briefs The set briefs each contain a major task along with two associated minor tasks; the weighting of each element should be roughly two thirds to the major and one third to the minor tasks combined. This should guide expectations about the scope of the separate elements. The set briefs options are as follows: Option 1: music promotion package A promotion package for the release of an album, to include a music video (major task), together with a website for the band and a digipak for the album's release (minor tasks). Option 2: film promotion package A promotion package for a new film, to include two trailers (major task), together with a website for the film and a poster for the film (minor tasks). Option 3: documentary package An extract from an original documentary TV programme, lasting approximately five minutes (major task), together with a website for the documentary and a poster for the documentary (minor tasks). Option 4: short film package A short film in its entirety, lasting approximately five minutes (major task), which may be live action or animated or a combination of both, together with a website for the short film and a postcard advertisement for the film at a short film festival (minor tasks). Tasks may be undertaken individually or as a group. There should be a maximum of four members to a group. Images and video should be original material only. Sound should be predominantly original (dialogue and atmospheric sound), though music taken from an acknowledged source may be used as part of the soundtrack. Process Each candidate must have an individual blog which is started at the beginning of the project. The process of research, planning and production, including refinement, changes and reflection on key moments, and any individual contribution to a task undertaken as a group, is to be evidenced by each candidate on their online blog. Some production elements such as storyboards may be shared by all members of a group. Collaborators who worked with the candidate on research, planning and/or production must be listed on the Individual Candidate Record Card under 'other group members'. Each candidate's blog should also contain evidence of preliminary exercises, the finished product and the creative critical reflection (see below) and will comprise the complete evidence for the moderator at the end of each project. Centres should select blog software with appropriate capabilities to embed other applications. Creative Critical Reflection On completion of production, candidates must reflect upon their work, using digital formats such as director commentaries, slideshows with voiceover, podcasts, prezis, or screencasts. The emphasis should be upon creative use of such tools to critically reflect on the work, guided by the following compulsory questions:
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